Mauricio Prieto

marketing strategy, product positioning, growth

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Author: mauprieto

El Auge de los Emprendedores Autónomos

  • by mauprieto
  • Posted on January 21, 2019August 9, 2019
  • Uncategorized

De entre los millones de freelancers y emprendedores autónomos podrían salir los próximos unicornios Existen diferentes vías de emprendimiento. Los emprendedores que fundan startups tecnológicas financiadas por capital riesgo son seguramente los que más atención […]

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Retail’s Transformation

  • by mauprieto
  • Posted on January 8, 2019February 11, 2019
  • Uncategorized

Four encouraging trends shine a light at brick and mortar retail Much has been written in the last few years about the closing of a large number of brick and mortar retail stores in the US. […]

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How to Grow Hotel Direct Bookings

  • by mauprieto
  • Posted on December 18, 2018February 11, 2019
  • Uncategorized

A balanced collaboration with OTAs and a focus on direct visitor conversion will bring more direct bookings to hotels than competing head-on with OTAs Last year I wrote Online Hotel Bookings: Hotel Direct vs OTA to […]

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Today’s eCommerce Leaders Will Be Tomorrow’s Dominant Advertising Platforms

  • by mauprieto
  • Posted on November 19, 2018February 11, 2019
  • Uncategorized

How Amazon, Expedia and Booking are emerging as advertising powerhouses. Market leading online retailers are replacing Google as the entry point for consumers to search for products. With dominant positions in both search and booking, […]

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The Surprising Evolution of Unicorns

  • by mauprieto
  • Posted on November 8, 2018February 11, 2019
  • Uncategorized

Seven unicorn years is an eternity Image from Fortune, Illustration by Jeremy Enecio (Spanish version here. Versión en español aquí) Seven years ago I wrote a post titled “Billion Dollar Tech Club”. In 2011 we didn’t yet […]

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La Sorprendente Evolución del Unicornio

  • by mauprieto
  • Posted on November 8, 2018February 11, 2019
  • Uncategorized

7 años es una eternidad en el mundo de unicornios Imagen de Revista Fortune, Ilustración de Jeremy Enecio (Versión en inglés aquí. English version here) Hace 7 años escribí un post titulado “Billion Dollar Tech Club”. […]

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Activación y Retención

  • by mauprieto
  • Posted on October 15, 2018February 11, 2019
  • Uncategorized

Cuesta entre 5 y 25 veces más atraer a un nuevo cliente que retenerlo; incrementar 5% la tasa de retención se traduce en una mejora del beneficio de entre 25% y 95% (Harvard Business Review); […]

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La Tercera Ola de Internet

  • by mauprieto
  • Posted on September 24, 2018February 11, 2019
  • Uncategorized

Entramos en la era de disrupción de las principales industrias Hace un par de semanas tuve el gusto de dar una charla en Barcelona Tech City. En esta charla, hablé de la evolución de eDreams […]

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El Fútbol de Posesión no Tiene Premio en el Mundial de Rusia 2018

  • by mauprieto
  • Posted on July 22, 2018February 11, 2019
  • Uncategorized

La posesión deja de ser una estrategia ganadora En el 2009, el Barça ganó la Liga, la Copa y la Champions con un fútbol de posesión. En el 2008 y 2012, España ganó la Eurocopa […]

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Online Travel Metrics: traffic, marketing channels, mobile

  • by mauprieto
  • Posted on July 4, 2018February 11, 2019
  • Uncategorized

Traffic Metrics for 23 of the largest online travel websites – Online Travel Agencies, Metasearches, Hotels, Airlines In previous posts, I’ve looked at financials and competitive trends for publicly traded online travel companies. In this post, […]

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