Already one of the largest revenue categories for airlines, ancillary products are well positioned for continued growth Source: The Guardian Booking Holdings, the world’s leading Online Travel Agency, generated more than $1 billion in advertising revenue […]
Full year 2018 results and key takeaways for 10 publicly traded online travel companies: Booking, Expedia, Ctrip, eDreams Odigeo, Despegar, On The Beach, Lastminute, MakeMyTrip, TripAdvisor, Trivago All publicly traded online travel companies have reported […]
A balanced collaboration with OTAs and a focus on direct visitor conversion will bring more direct bookings to hotels than competing head-on with OTAs Last year I wrote Online Hotel Bookings: Hotel Direct vs OTA to […]
Traffic Metrics for 23 of the largest online travel websites – Online Travel Agencies, Metasearches, Hotels, Airlines In previous posts, I’ve looked at financials and competitive trends for publicly traded online travel companies. In this post, […]
2017 Results and Key Takeaways — Priceline, Expedia, Ctrip, Tripadvisor, eDreams Odigeo, Despegar, On The Beach, Lastminute, Trivago, MakeMyTrip The first section looks at some key financials and the second section looks at the key takeaways for […]
During the February 2016 Grammy Awards, Hilton launched its “Stop Clicking Around” marketing campaign, its biggest ever in Hilton’s 97 year history. Just six months earlier, Marriott launched its ambitious “It Pays to Book Direct” […]
Snapshot of eight publicly traded companies: Priceline, Expedia, Ctrip, eDreams Odigeo, Despegar, MakeMyTrip, TripAdvisor, Trivago (Note: I’ve written an updated analysis here: 10 Online Travel Companies Public Companies — Results and Key Takeaways) The first section looks […]
Priceline and Expedia continue to gain market share The table and graphs below display revenues and marketing costs for publicly traded OTAs: Priceline, Expedia, Ctrip, Tripadvisor, eDreams Odigeo and Lastminute Group. All data comes from their […]
Mauricio Prieto 