OTAs and Google

Blaming Google will not lead to disruptive innovation Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past. A […]

The Selective Scapegoating of Google

Google might be a reason why some online travel companies are struggling, but it’s also been a key driver of their success Image from Graceexposed.com When results exceed expectations in the online travel sector, executives generally […]

Travel Tech Essentialist #11: Follow the Money

Note: this post was adapted from my Travel Tech Essentialist newsletter that I send every two weeks . Those interested can sign up here. As Andreessen Horowitz highlights in one of the stories in this newsletter, […]

Travel Tech Essentialist #8: Redefining the Stay

A short newsletter every two weeks with my pick of the top 10 Travel Tech stories and innovations shaping the world’s largest and fastest growing industry. Photo by photo-nic.co.uk nic on Unsplash In May 2019 I […]

Innovation in Hospitality

Understanding what is readily available today and exploring the adjacent possible leads to disruptive innovation. Photo by Diz Play on Unsplash In his book Where Good Ideas Come From, Steven Johnson analyzes the systems that spark […]

Top-of-Funnel for 9 Online Travel Agencies

Analysis of free and paid channels for Airbnb, Booking, Despegar, Ctrip, eDreams, Expedia, Kiwi.com, Lastminute.com and MisterFly Photo by Victor Schinzel on Unsplash Customer acquisition is a key driver for Online Travel Agencies (OTAs). In this […]

Mauricio Prieto

marketing strategy, product positioning, growth

Online Travel