Online Hotel Bookings: Hotel Direct vs OTA

by mauprieto
Posted on December 26, 2017February 11, 2019
Uncategorized

During the February 2016 Grammy Awards, Hilton launched its “Stop Clicking Around” marketing campaign, its biggest ever in Hilton’s 97 year history. Just six months earlier, Marriott launched its ambitious “It Pays to Book Direct” […]

by mauprieto
Posted on October 13, 2017January 12, 2019
Uncategorized

Priceline and Expedia continue to gain market share The table and graphs below display revenues and marketing costs for publicly traded OTAs: Priceline, Expedia, Ctrip, Tripadvisor, eDreams Odigeo and Lastminute Group. All data comes from their […]

Mauricio Prieto

marketing strategy, product positioning, growth

Online Marketing

Online Hotel Bookings: Hotel Direct vs OTA

Online travel agencies 2016 and H1 2017 results, and a look at Google’s travel revenues