Mauricio Prieto

marketing strategy, product positioning, growth

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Innovation in Hospitality

  • by mauprieto
  • Posted on August 22, 2019
  • Uncategorized

Understanding what is readily available today and exploring the adjacent possible leads to disruptive innovation. Photo by Diz Play on Unsplash In his book Where Good Ideas Come From, Steven Johnson analyzes the systems that spark […]

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How to Grow Hotel Direct Bookings

  • by mauprieto
  • Posted on December 18, 2018February 11, 2019
  • Uncategorized

A balanced collaboration with OTAs and a focus on direct visitor conversion will bring more direct bookings to hotels than competing head-on with OTAs Last year I wrote Online Hotel Bookings: Hotel Direct vs OTA to […]

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Online Travel Metrics: traffic, marketing channels, mobile

  • by mauprieto
  • Posted on July 4, 2018February 11, 2019
  • Uncategorized

Traffic Metrics for 23 of the largest online travel websites – Online Travel Agencies, Metasearches, Hotels, Airlines In previous posts, I’ve looked at financials and competitive trends for publicly traded online travel companies. In this post, […]

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